ME&V to Present at Iowa Hospital Association Event
CEDAR FALLS (March 11, 2008) - Sarah Albertson, ME&V director of healthcare marketing, will present “Recharge Your Marketing: Allocating Marketing Dollars Effectively” at the Iowa Society for Healthcare Marketing & Public Relations (ISHMPR) conference in Des Moines, Iowa, on Wednesday, April 30. ISHMPR is an affiliate of the Iowa Hospital Association (IHA).
The IHA is a voluntary membership organization that represents hospital and health system interests to government, business and consumer audiences. It helps shape health care policy, provides educational programming and helps Iowa hospitals achieve their missions and goals. ISHMPR, an affiliate of the IHA, offers specialized marketing and public relations expertise to Iowa hospitals and healthcare providers.
Albertson’s presentation will provide strategies for cost-effective marketing and will focus on key hospital public relations issues. She will help participants explore tactical approaches to healthcare marketing and offer solutions to public relations issues.
Albertson joined ME&V in 1998 as an account executive. She has experience with brand development, public relations, marketing strategies, creative services and e-marketing. She earned a bachelor’s in public relations from Wartburg College.
ME&V, a specialized, full-service advertising and fundraising consultancy, serves clients through its Advertising + Consulting, Fundraising Advisers, Healthcare Marketing and Nonprofit Marketing specialty divisions.
With offices in Cedar Falls and Cedar Rapids, Iowa, ME&V offers a wide spectrum of creative marketing services through its expertise in animation, audio/video production, cinematography, copywriting, fundraising, graphic design, interactive services, media placement, public relations and research.
