ME&V to Present at 32nd Annual Gateway to the New World of Aging Conference
CEDAR FALLS - ME&V President Dee Vandeventer and Shirley Merner, Director of Consumer Protection at Hawkeye Valley Area Agency on Aging, will present “From Photocopy to PhotoShop: Everything You Wanted to Know About Working With a Marketing Consultant But Were Afraid to Ask,” on Monday, July 30 in San Francisco at the National Association of Area Agencies on Aging (n4a) 32nd Annual Gateway to the New World of Aging Conference.
This interactive session will help attendees learn, through a case study, how to best utilize the expertise of a marketing consultant. Participants will discover the power of branding, how to identify stakeholders, how to mold messages in an integrated delivery and how to keep board members and staff involved and connected.Information will also be given on how to select a marketing consultant and measure the outcomes of marketing efforts.
Industry expert Shirley Merner will discuss how her agency’s connection with ME&V, a company specializing in healthcare and nonprofit marketing, moved them from one of many human service organizations to a preeminent expert in just one short year.
n4a is the leading voice on aging issues for Area Agencies on Aging across the country and a champion for Title VI Native American aging programs in the nation's capital. Through its presence in Washington, D.C., n4a advocates on behalf of the local aging agencies to ensure that needed resources and support services are available to older Americans and their caregivers. For more information, go to www.n4a.org.
ME&V, a specialized, full-service advertising and fundraising consultancy, serves clients through its Advertising and Consulting, Fundraising Advisers, Healthcare Marketing and Nonprofit Marketing specialty divisions.
With offices in Cedar Falls and Cedar Rapids, Iowa, ME&V offers a wide spectrum of creative marketing services through its expertise in animation, audio/video production, cinematography, copywriting, fundraising, graphic design, interactive services, media placement, public relations and research.
