ME&V President Dee Vandeventer and Director of Healthcare Marketing Sarah Albertson will present “Using an Integrated Marketing Approach to Reduce Medicare Fraud” on Friday, March 9 in Chicago at the 2007 Joint Conference of the American Society on Aging and the National Council on Aging.

The ME&V session will combine theory and practical application of theory by using a case study, “Operation Restore Trust of Iowa.” Conference attendees will be introduced to marketing theories of branding and integrated marketing communications and how those theories were successfully applied to effectively help fight Medicare abuse. This presentation also addresses: diversity or multiple population groups, research findings, skill-building information and information about a program model.

The conference is a collaborative effort of nation's two largest professional associations in aging -- The American Society on Aging (ASA) and the National Council on Aging (NCOA) and will be held at the Sheraton Chicago Hotel and Towers March 7 through 10.

More than 4,000 ASA and NCOA members and other professionals will come to Chicago to network with colleagues and attend sessions.

ME&V is a specialized, full-service advertising and fundraising consultancy serving clients through its Advertising and Consulting, Fundraising Advisers, Healthcare Marketing and Nonprofit Marketing specialty divisions.

With offices in Cedar Falls and Cedar Rapids, ME&V offers a wide spectrum of creative marketing services through its expertise in animation, audio/video production, cinematography, copywriting, fundraising, graphic design, interactive services, media placement, public relations and research. For more information on ME&V visit MEandV.com.