Meet Quadro, ME&V’s mascot, known for his high energy.

Quadro is Italian for a stone cut in a cubic shape. The name was also derived from the Latin word, “quadratus” which means square. In many religions, the square represents balance, structure, direction, integrity and foundation.

He is 3.5 inches high. Weighs about 5 oz. His mother was a quadrilateral and his father was a quadrangle.

Quadro's favorite quote, “I don’t cut corners.”

There are many correlations of four-sided structures that surround us: the four cardinal directions (north, south, east, west), four major seasons (winter, spring, summer, autumn), four prime elements (fire, earth, air, water) and four cosmic elements (suns, moons, planets, stars).

Quadro’s four sides are: Audience Centered, Selling Benefits, Humanize to Advertise, and Brand Personality.

And, if you are ever feeling stressed by marketing issues, Quadro can be a big relief.