You’re passionate about the results of your work. We are too. We believe it’s important to get all of the facts before implementing a buy. When we create media plans, we ask a lot of the same questions a journalist would ask when working on a story:

• Who do you want to reach? – Your media should be aimed squarely at your prospective audience. You identify your target audience, we show you how to reach them.
• When do you want to reach them? – The best time for people to be aware of your message is when they’re making up their minds. ME&V understands the importance of timing, so we plan campaigns around your target audience’s schedule.
• Where do they live? – Our goal is to put your money where your targets are.
• What media do you need to get the message across? – Different media have different advantages and can enhance your message in different ways. Based on experience, market knowledge and research, ME&V selects the most effective environments for your message.
• How many in your target audience do you want to reach, and how often do you need to reach them? Every ME&V media plan has reach and frequency goals. We’ll be able to tell you how many of your target audience will be aware of your campaign before the media buy is placed. We’ll optimize the number of exposures your audience needs to respond, based on your media investment.

After careful planning and strategizing, ME&V will provide you with a detailed plan for your media buy. This plan will include spots purchased, dates, dayparts, cost per spot, total cost, reach and frequency.

History of ME&V Media Buying

When the partners of ME&V left KWWL-TV in 1996, they set out to create an advertising agency that works as a partner with the media for the greatest benefit to our clients. Over the years, we have done just that.

Our media buyers (we call them “media mavens”) come from backgrounds in print, broadcast and other media. Their experience working “on the other side” gives our clients direct advantages. Our approach of research, thoughtful planning, aggressive negotiation and detailed follow-up sets our media department apart from the competition.

When we make media-buying decisions, we analyze the demographics and psychographics of your target audience. We take into account seasonal and geographical trends and inventory issues. We speak the language of media—so you don’t have to.

Financial Management

We are sound and trustworthy stewards of our clients’ investments. ME&V keeps all your media dollars in a designated media trust account and pays vendors promptly. Our stringent approval process ensures the accuracy of all statements. Our financial stability and impeccable reputation among media outlets mean you get better rates, better placement and added value.

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