Media Process
Media Process
You have a message. You have a goal. We have a formula that will achieve results. Our producers create the vision for your ad campaign and make sure the people who see it are the ones that matter most.

And we don't stop there. Your media is not complete until we make sure all the "I"s are dotted and the "T"s are crossed: Was the invoice correct? Did the spot run when it was supposed to? Did you get the gross rating points you purchased? Was there at least a 30-minute separation between your spots? Where there no competing spots running next to yours?

We'll ensure everything for your campaign is in order. We have a proven process that includes:
  • Goal-oriented media planning and strategy
  • Reach and frequency evaluation
  • Approval process with client and media
  • Aggressive negotiation with media partners
  • Value-added negotiation to enhance overall campaign
  • Well-established relationships with media partners
  • Media acceptance to ensure receipt
  • Traffic coordination
  • Post-buy analysis
  • Make-good negotiation
  • Co-op coordination

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